Retail & Consumer Goods

Turn Shopper Intent Into Revenue

Retail growth is shaped by thousands of customer decisions made across search, product discovery, merchandising, and checkout. When experiences are fragmented or difficult to navigate, conversion suffers and revenue is lost at the moments that matter most.

Nansen helps retailers strengthen the decisive points in the journey — discovery, decision-making, and checkout — by designing experiences that are measurable, repeatable, and built for continuous improvement. We turn front-end complexity into sustained performance gains supported by stable, scalable commerce architecture.

Trusted by Industry Leaders

Create shopping experiences that convert

Today's shoppers move seamlessly between mobile, web, social, and in-store experiences. They expect relevant products, intuitive navigation, and frictionless paths to purchase regardless of where their journey begins. Retail growth depends on reducing friction across discovery, decision-making, and checkout. Optimized experiences increase buyer confidence, improve conversion rates, and create more value from every visitor.

The highest-performing retailers treat conversion optimization as an ongoing capability rather than a series of isolated projects.

Product experiences, search performance, merchandising strategies, and checkout flows work together to continuously improve customer outcomes. Small improvements compound over time, creating meaningful gains in conversion, revenue, and customer lifetime value.

The business impact of better retail experiences

Retailers partner with Nansen to:

Increase add-to-cart rates through stronger product discovery and merchandising experiences
Reduce checkout abandonment with streamlined mobile journeys and faster payment experiences
Improve conversion from search-led sessions through behavioral search optimization
Accelerate time-to-revenue through scalable commerce architecture and connected systems
Increase organic visibility through search-friendly commerce experiences
Create a foundation for continuous experimentation and optimization

The business impact of better retail experiences

Our certified developers collaborate with you to successfully execute your Contentful project so you can attract new customers, build loyalty, and drive more revenue.

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Together, Nansen and CoreMedia empower global brands with the best omnichannel customer experience.

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To meet customers’ rising expectations for online platforms, brands must be able to test ideas fast and adapt even faster. That need for speed inspired our partnership with Occtoo, whose Experience Data Platform makes it easy to create and manage seamless, compelling customer-facing digital experiences.

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