Road Scholar partnered with Nansen to embed Optimizely’s Opal AI into its marketing and program operations, creating a more structured, scalable way of working. By standardizing workflows and integrating AI into day-to-day execution, the team reduced manual effort, accelerated content production, and improved consistency across teams.
faster content creation
operational time savings per task
Road Scholar needed to scale both marketing output and program operations without increasing team size. Campaign execution required heavy coordination, content was often recreated instead of reused, and workflows varied across teams. AI tools had been introduced, but without shared standards or a clear operating model, adoption remained inconsistent. At the same time, manual processes in program operations slowed approvals and limited how quickly new experiences could be brought to market.
“The amount of time we’re saving on repeatable content tasks has fundamentally changed how our team works. We aren’t just faster; we’re now focused on strategy and delivering richer, more relevant experiences for our travelers. That’s the true ROI.”
The impact was immediate and measurable across both efficiency and adoption. Teams saw a 92% reduction in content creation time, along with an average operational savings of two hours per task, freeing up capacity for more strategic work. Within the first six months, Opal adoption reached 60%, signaling strong cross-functional engagement and successful integration into day-to-day workflows.
Our Contribution
Our Contribution
Let’s build a roadmap that drives measurable growth.
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