Optimizely is the leading fully-composable, full-stack digital experience platform (DXP) combining ecommerce, content, and optimization solutions to power your digital business and help you drive more revenue.
Since 2007, Nansen has launched over 150 successful website, mobile, ecommerce, intranet, and web application projects on the Optimizely platform. Our depth of experience, breadth of knowledge, and unwavering commitment to empowering brands to drive customer loyalty through digital experiences make us the ideal partner to help you gain more value from your Optimizely solution.
Optimizely helps brands convert more visitors into customers with digital solutions for:
Optimizely Digital Experience Platform (formerly Episerver) offers businesses one open and extensible solution to manage the entire content lifecycle and deliver impactful customer experiences at scale. The technology facilitates the creation of targeted and engaging digital experiences while enabling companies to swiftly adapt to changing market dynamics and accelerate time to market. Leveraging A/B testing, precise targeting, and seamless search and navigation, customers can ensure their websites, apps, and other digital touchpoints perform optimally and prioritize delivering personalized experiences that foster business growth.
Headless, coupled, or decoupled development options enable users to manage and modify content across multiple applications. Built on Microsoft Azure, Optimizely offers the elastic scalability, lightning-fast speed, and robust security essential to organizations’ global business operations.
Optimizely has been named a Leader in both the 2023 Gartner Magic Quadrant for Content Marketing Platforms and The Forrester Wave™: Content Management Systems, Q3 2023. The Forrester report identifies Optimizely as a "content personalization and marketing powerhouse."
Optimizely Customized Commerce (B2C), a comprehensive suite for managing digital commerce and content, harnesses the power of artificial intelligence (AI) to deliver personalized experiences, customized search rankings, and targeted product recommendations.
The solution combines essential digital commerce features such as product catalog management, order management, and site search with advanced marketing capabilities such as experience management, optimization, and personalization to help brands uplevel their digital experiences and drive more revenue.
Microsoft Azure hosts ecommerce sites built on the platform with a 99.95% uptime guarantee. That allows brands to spend less time on development and server maintenance and more time creating impactful customer experiences.
Optimizely Configured Commerce (B2B) enables businesses to personalize B2B experiences and drive revenue via data-driven recommendations and automated workflows. Leveraging the B2B commerce solution, companies can streamline ecommerce operations by efficiently managing catalogs, check-out, orders, and more in one interface.
Configured Commerce leverages AI to help businesses match visitor segments with tailored experiences to boost customer satisfaction and revenue.
Optimizely’s suite of experimentation products gives teams valuable insights to continuously report and learn, optimize, and ensure exceptional customer experiences across every channel and device.
Web experimentation includes AI-enabled A/B multivariate testing, targeting & personalization, program management, and advanced experiment types to empower marketers to safely run experiments on the same page at the same time — and gain insights into the impact of those experiments without any statistical analysis.
Feature experimentation enables engineers to merge and deploy code before launching features, resulting in faster product life cycles and higher-quality releases. Teams can design, implement, and analyze low/no-code, omnichannel experiments to optimize and deliver high-converting digital experiences at scale.