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Elevate your digital experience with Nansen, Optimizely's premier US partner

Nansen, Optimizely's longest-standing US partner, helps businesses transform their digital experiences with Optimizely's fully-composable, full-stack digital experience platform (DXP). Our expertise in e-commerce, content, and optimization solutions empowers you to drive your revenue and customer loyalty.

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Why Nansen?

Experience Matters: Over the last 14 years, Nansen has successfully launched more than 150 Optimizely projects across diverse industries.

Strategic Partnership: We collaborate closely with you from ideation to execution, ensuring the most efficient digital solution.

Future-Ready Solutions: We test and validate concepts to meet evolving market demands.

Partner with Nansen to:

Elevate customer experiences: Deliver personalized, engaging experiences that drive conversions.

Optimize digital commerce: Increase revenue and boost sales through data-driven e-commerce strategies.

Empower your marketing team: Streamline content creation, management, and personalization.

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Unlock the full potential of Optimizely with Nansen. Contact us today to start your digital transformation journey.

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Why Optimizely?

Optimizely helps brands convert more visitors into customers with digital solutions for:

Content Management & Content Marketing

Optimizely Digital Experience Platform (formerly Episerver) offers one open and extensible solution to manage the entire content lifecycle and deliver impactful customer experiences at scale. The technology facilitates the creation of targeted and engaging digital experiences while enabling companies to swiftly adapt to changing market dynamics and accelerate time to market. Leveraging A/B testing, precise targeting, and seamless search and navigation, customers can ensure their websites, apps, and other digital touchpoints perform optimally and prioritize delivering personalized experiences that foster business growth.

Headless, coupled, or decoupled development options enable users to manage and modify content across multiple applications. Built on Microsoft Azure, Optimizely offers the elastic scalability, lightning-fast speed, and robust security essential to organizations’ global business operations.

Optimizely has been named a Leader in both the 2023 Gartner Magic Quadrant for Content Marketing Platforms and The Forrester Wave™: Content Management Systems, Q3 2023. The Forrester report identifies Optimizely as a "content personalization and marketing powerhouse."

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Modern SaaS CMS

Build the marketing stack you want with Optimizely One's fully SaaS, fully decoupled, and highly composable architecture.

Connect your team via a fully connected workflow—from planning to analysis—all based on a single unified platform that allowd you to log in once and seamlessly navigate across all Optimizely applications.

With native and external AI capabilities embedded into the entire marketing lifecycle, your team can work faster and make better decisions.

With Optimizely One, you can:

• Create and deliver personalized and engaging experiences across all channels
• Experiment and optimize your marketing campaigns for maximum impact
• Make data-driven decisions to improve your marketing results
• Work faster and more efficiently with AI-powered tools

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B2B & B2C Commerce

Optimizely Customized Commerce (B2C), a comprehensive suite for managing digital commerce and content, harnesses the power of artificial intelligence (AI) to deliver personalized experiences, customized search rankings, and targeted product recommendations.

The solution combines essential digital commerce features such as product catalog management, order management, and site search with advanced marketing capabilities such as experience management, optimization, and personalization to help brands uplevel their digital experiences and drive more revenue.

Microsoft Azure hosts ecommerce sites built on the platform with a 99.95% uptime guarantee. That allows brands to spend less time on development and server maintenance and more time creating impactful customer experiences. 

Optimizely Configured Commerce (B2B) enables businesses to personalize B2B experiences and drive revenue via data-driven recommendations and automated workflows. Leveraging the B2B commerce solution, companies can streamline ecommerce operations by efficiently managing catalogs, check-out, orders, and more in one interface.

Configured Commerce leverages AI to help businesses match visitor segments with tailored experiences to boost customer satisfaction and revenue. 

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Web & Feature Experimentation

Optimizely’s suite of experimentation products gives teams valuable insights to continuously report and learn, optimize, and ensure exceptional customer experiences across every channel and device.

Web experimentation includes AI-enabled A/B multivariate testing, targeting & personalization, program management, and advanced experiment types to empower marketers to safely run experiments on the same page at the same time — and gain insights into the impact of those experiments without any statistical analysis.

Feature experimentation enables engineers to merge and deploy code before launching features, resulting in faster product life cycles and higher-quality releases. Teams can design, implement, and analyze low/no-code, omnichannel experiments to optimize and deliver high-converting digital experiences at scale.

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