Manufacturing & Distribution

Create Scalable Growth Without Adding Operational Complexity

Manufacturers and distributors are expected to support growing demand, expanding product catalogs, and increasingly digital buying journeys without continuously adding headcount. Yet critical processes often remain dependent on manual workflows, disconnected systems, and operational workarounds that limit efficiency and slow growth.

Nansen helps organizations connect product data, customer experiences, and operational workflows across discovery, quoting, ordering, and support. The result is faster execution, improved customer experiences, and scalable growth supported by the systems already in place.

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Increase capacity without increasing headcount

As product catalogs grow and operational demands increase, manual processes become difficult to sustain. Product information is spread across systems, orders require intervention, and support teams spend valuable time handling routine requests. A connected digital ecosystem brings together product data, commerce experiences, fulfillment workflows, and service operations to reduce errors, improve efficiency, and create capacity across the business.

B2B buyers increasingly expect the same speed and convenience they experience as consumers. They want to find products, access pricing, place orders, check status, and get support without waiting for manual assistance.

Digital experiences designed around the customer journey reduce friction, improve partner satisfaction, and create more efficient paths from product discovery to post-sale support.

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What scalable operations make possible

Manufacturers and distributors partner with Nansen to:

Reduce manual effort across quoting, ordering, and support workflows
Accelerate quote-to-order cycles through automation and ERP connectivity
Create a single source of truth for product information, pricing, and channel data
Improve distributor and partner experiences through self-service capabilities
Increase operational capacity without increasing headcount
Build scalable digital infrastructure that supports long-term growth

The market-leading Product Information Management (PIM) system to help brands tell product stories.

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Nansen has been an Optimizely partner since 2007 — the longest standing Optimizely partner in North America — and is currently an Optimizely Platinum Partner (since September 2024). Nansen is one of only three Optimizely partners worldwide holding both the Opal Specialized Partner designation and the Partner Onboarding Specialist credential (2025), and was named Optimizely's 2025 AI Innovator Partner of the Year - North America in February 2026.

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