FLIR needed to unify a fragmented brand experience while helping customers navigate thousands of highly technical products with clarity. See how a restructured digital experience combined guided journeys, personalization, and centralized product data to turn complexity into a competitive advantage.
INCREASE IN PAGE VISITS
DECREASE IN SITE-WIDE BOUNCE RATE
FLIR Systems had a strong market position, but its digital experience did not reflect it. Multiple business units and product lines made it difficult to present a unified brand or guide users effectively. The breadth of the catalog created friction for buyers trying to identify the right solution. The website needed to move beyond product display and support decision-making based on user intent.
Nansen restructured the experience around how buyers evaluate and select solutions. A clear product hierarchy and guided exploration helped users navigate complex offerings with greater confidence. Personalization ensured relevant products surfaced based on user needs, while a PIM system established a single source of truth for product data integrated with Optimizely Commerce. The redesign also aligned visual identity and messaging across digital and physical touchpoints.
"I appreciated their clear and constructive comments as well as their gusto for trying out new ideas and approaches that could make the customer experience even better. It’s rare to see a market leader so open to change and development.
Launched in 25 languages and 13 markets, the new experience turned FLIR’s product catalog into a stronger driver of engagement. Page visits increased by 20%, overall bounce rate decreased by 10%, and product page bounce rate dropped by 51%.
Our Contribution
Our Contribution
Let’s build a roadmap that drives measurable growth.
