Travel brands spend heavily to inspire people to explore, plan, and book. The challenge is turning more of that demand into direct revenue.
Nansen helps travel and hospitality brands connect content, commerce, customer data, personalization, and experimentation to create better travel experiences, increase direct bookings, and build lasting loyalty.
Travelers expect an easy path from inspiration to booking. When planning, booking, and loyalty experiences don’t connect, they’re more likely to abandon the journey, book through a third party, or take their next trip somewhere else. Leading travel brands connect the entire experience around how travelers actually behave. Customer data informs better content, more relevant experiences, smarter experimentation, and a smoother path to purchase. Behind the scenes, connected systems and AI help teams work faster and make more of the demand they’ve already created.
Road Scholar is one example. Nansen helped the organization increase orders by 8% through experience-led optimization and later worked with its team to apply Optimizely’s Agent Platform to marketing and program operations. One itinerary review process that previously took 8–9 hours now takes about seven minutes, a 98.5% reduction.
The result is fewer barriers to booking, more capacity for the teams behind the experience, and more opportunities to grow direct revenue and long-term loyalty.
Nansen helps travel brands:
