Chicago, Illinois — May 20, 2026 — Nansen, a leading experience architecture agency, today announced it has earned two premier certifications from Optimizely: the Opal Specialized Partner designation and the Optimizely Partner Onboarding Specialist badge. These dual achievements validate Nansen’s technical capability in helping enterprise organizations scale AI initiatives through advanced workflow architecture, agent deployment, and comprehensive implementation support.
As the industry shifts from generative AI experimentation to deep operational integration, these certifications distinguish Nansen’s ability to deliver high-performance digital ecosystems. Nansen is one of a select group globally to complete the Opal Specialized Partner assessment and stands as one of only three Optimizely partners worldwide to hold the Partner Onboarding Specialist badge.
The rigorous programs evaluate hands-on technical proficiency across several critical domains, including Opal SDK implementation, prompting frameworks, agent configuration, and system-wide data exchange. Furthermore, the Onboarding Specialist badge recognizes partners who can independently lead large-scale implementation guidance and drive long-term operational adoption across the entire Optimizely platform.
“These credentials point directly to where the enterprise market is moving,” said Arnold Macauley, Chief Strategy Officer at Nansen. “Organizations are focusing heavily on operational integration, which requires robust governance models and sustainable workflows for teams to successfully adopt and scale AI. These designations validate our ability to help clients deploy AI systems that are practical, secure, and highly scalable.”
Nansen’s work in this space is already producing measurable results. The agency recently helped Road Scholar leverage Opal-powered workflows to compress a six-hour table-of-contents creation process down to approximately 30 minutes.
“Nansen consistently demonstrates the deep technical acumen required to successfully embed AI into complex digital environments,” said Simon Chapman, VP of Enablement at Optimizely. “Their strategic approach and operational expertise reflect the exact standards we look for in our top-tier partners.”
As brands move toward mature enterprise execution, Nansen remains focused on expanding its workflow design and adoption strategies to maximize client efficiency.
For more information, visit Nansen.com.
###
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.
About Nansen
Founded in 2007, Nansen designs and optimizes digital experience ecosystems. The agency specializes in experience architecture, experimentation strategy and AI-enabled workflow design. Nansen partners with brands including Blue Buffalo/General Mills, Electrolux, Cartier and Teledyne FLIR.
To learn more, visit www.nansen.com.
Media Contact
Joe Grause
