Chicago, Illinois — Feb. 11, 2026 — Nansen, a leading experience architecture agency, today announced it has won Optimizely’s North America AI Innovator of the Year award.
Optimizely grants the award to the partner that demonstrates the strongest application of artificial intelligence within active digital experience programs. Nansen builds operating models that convert AI capability into measurable business performance while many organizations pilot AI tools in isolation.
Nansen integrates artificial intelligence across planning, content production, experimentation and reporting using the Optimizely One platform, which includes Opal AI. The agency ties every deployment to defined KPIs and enforces structured frameworks that increase execution speed, reduce manual effort and strengthen accountability.
At Road Scholar, Nansen embedded Optimizely Opal AI into repeatable content workflows and redesigned production processes. Writers reduced catalog table of contents creation time from six hours to 30 minutes, and Opal-driven workflows now save two to four hours per project. The organization deploys approximately 60 percent of identified Opal use cases, clear evidence of scaled adoption, not isolated experimentation.
“AI only creates competitive advantage when it changes how teams operate,” said Arnold Macauley, Chief Strategy Officer and partner at Nansen. “We focus on building disciplined operating models that translate AI capability into sustained, measurable impact.”
“Optimizely recognizes partners that apply AI with discipline and purpose,” said Andy Van Oostrum, Partner Development Director at Optimizely. “Nansen demonstrates a clear ability to operationalize Optimizely One and Opal AI in ways that drive meaningful business results.”
Optimizely presented the award at its North America Partner Kickoff.
More information is available at www.nansen.com.
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
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About Nansen
Founded in 2007, Nansen designs and optimizes digital experience ecosystems. The agency specializes in experience architecture, experimentation strategy and AI-enabled workflow design. Nansen partners with brands including Blue Buffalo/General Mills, Electrolux, Cartier and Teledyne FLIR.
To learn more, visit www.nansen.com.
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