The rise of AI is reshaping digital experiences. Faster workflows, smarter systems, and personalized content at scale are only some of the new normal outcomes of this movement. As brands race to automate, something vital risks being left behind: the human connection.

Leaders from Nansen and Optimizely are joined by Road Scholar to explore how they’ve utilized AI-powered experiences that don’t just perform, but resonate. We’ll unpack Experience-Led Growth (ELG) as a strategy for building digital journeys that are not only intelligent, but intentional.

You’ll learn how to stay visible in an AI-driven discovery landscape, bring AI into your creative and testing workflows, and architect scalable personalization with empathy at the core. We’ll also dig into the ethical side of AI; how to build trust through transparency, mitigate bias, and prioritize user agency. Plus, you’ll hear how Road Scholar is already putting these ideas into action to drive growth with purpose.