Atwoods needed to replace a rigid, outdated platform with a modern eCommerce experience that could support growth and reflect the trust customers expect in-store. See how a rapid replatform and integrated tech stack improved performance across traffic, conversion, and revenue.
INCREASE IN TOTAL PURCHASERS
INCREASE IN FIRST TIME PURCHASERS
Atwoods’ existing eCommerce platform created friction across both the customer experience and internal operations. Built on a B2B foundation, it struggled to support modern retail expectations, leading to issues like inaccurate inventory at checkout and limited merchandising flexibility. Navigation made it difficult for shoppers to find what they needed, while slow content updates reduced the team’s ability to respond to seasonal demand. With a looming PCI compliance deadline, incremental fixes were not enough — the platform needed a complete overhaul.
Nansen led a full replatform to Optimizely CMS and Commerce, delivering a modern, scalable eCommerce experience in just four months. The new architecture introduced a connected ecosystem, including PIM, OMS, and marketing automation, to centralize data and streamline operations. The storefront was redesigned to improve product discovery, surface real-time inventory, and support flexible fulfillment options. At the same time, internal teams gained the ability to update content, launch promotions, and act on performance data without relying on development cycles.
“We were up against a tight deadline and a legacy platform that couldn’t keep up. Nansen came in with a clear plan, moved fast, and delivered exactly what we needed — a site that reflects the same trust and quality our customers expect in-store.”
The new platform drove measurable gains across acquisition, engagement, and revenue. Organic traffic increased by 153%, alongside improvements in purchases, first-time buyers, and overall revenue performance.
Our Contribution
Our Contribution
Let’s build a roadmap that drives measurable growth.
.webp)
