Why Experience Platforms Matter
Transforming Customer Interactions
Experience platforms are designed to create cohesive and personalized customer journeys across all touchpoints. By integrating various digital channels, these platforms ensure that every interaction is tailored to meet the customer's needs, enhancing satisfaction and loyalty.
For example, our work with Re:wild, a global wildlife conservation organization, involved moving from WordPress to Contentful. This transition allowed Re:wild to manage content more efficiently and create a more engaging user experience. The result was a dynamic website that better showcased their vital work in protecting biodiversity.
Boosting Conversion Rates
Experience platforms can significantly improve conversion rates by providing a user-centric design and optimized content delivery. Our partnership with Kingpin Tattoo Supply, where we implemented Klevu's AI-powered search engine, led to a 3% increase in conversion rates and a smoother customer journey. This case highlights the importance of an optimized search experience in driving sales and customer satisfaction.
Why Choose Contentful?
Scalability and Flexibility
Contentful's headless CMS architecture offers unparalleled flexibility and scalability, making it ideal for businesses looking to manage content across multiple channels. Whether you're a global brand or a local business, Contentful can adapt to your needs, ensuring consistent and engaging customer experiences.
For instance, we helped the U.S. Polo Association launch a global brand site on Contentful, integrating localized content and store information for various markets. This project demonstrated how Contentful could handle complex content requirements while delivering a seamless user experience.
Seamless Integrations
Contentful's robust API capabilities allow for seamless integrations with other tools and platforms, enhancing functionality and user experience. Our work with Re:wild involved integrating Contentful with systems like Qgiv and MailChimp, streamlining their content management and marketing efforts.
Our Approach to Experience Platforms
Data-Driven Strategies
At Nansen, we use data to inform every decision, ensuring that our strategies are tailored to your business goals. Our analytics and optimization services help identify areas for improvement, enabling us to create experiences that resonate with your audience.
Custom Solutions
We understand that every business is unique, which is why we offer custom solutions tailored to your specific needs. From web design and development to mobile applications and composable platforms, our team of experts is equipped to handle any challenge.
Continuous Optimization
Our commitment to continuous optimization ensures that your experience platform evolves with your business. By regularly analyzing performance data and user feedback, we make iterative improvements that drive measurable results.
Case Studies
Road Scholar
Facing low mobile conversions despite rising traffic, Road Scholar partnered with us to optimize their mobile site. Through in-depth analysis and strategic design changes, we achieved an 8% increase in orders and a 4.5% jump in average order value. This success story underscores the power of prioritizing user-centric mobile experiences for sustainable growth.
FLIR Systems
FLIR Systems, a leader in thermal imaging, struggled with a fragmented online presence. We revamped their website with a customer-centric design, leading to a 20% increase in page visits and a 10% decrease in bounce rate. Our approach helped FLIR effectively communicate their value proposition and improve user engagement.
Partner with Nansen
As a top agency in California, we are dedicated to helping businesses unlock their digital potential. Our expertise in experience platforms, combined with the power of Contentful, ensures that we can deliver exceptional results for your business.
Contact Us
Ready to transform your digital presence? Contact us to discuss your project and discover how we can help you achieve your goals. At Nansen, we are committed to driving growth and success through innovative digital solutions.
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For more insights and success stories, explore our case studies and blog. Learn how our expertise in experience platforms can make a difference for your business.
