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What Is Content Modelng and Why Is It Important?

A content model documents the various content on your website, breaking content types out into components, providing detailed descriptions, and illustrating how they relate to one another.

Good content modeling aligns stakeholders toward creating more purposeful, user-centric digital experiences. Use these tips to lay the foundation of your content structure.

Introducing Optimizely Graph: Revolutionizing the Way We Query Our Content

Optimizely Graph is here, and it's set to revolutionize the way we query our content. With its cutting-edge features, Graph opens up a world of possibilities for how your organization manages its content.

Optimizely Graph is here, and it's set to revolutionize the way we query our content. With its cutting-edge features, Graph opens up a world of possibilities for how your organization manages its content.

Elevate Your Digital Experience with Optimizely's New SaaS Core CMS

Discover the benefits of switching to a SaaS model with Optimizely’s newly launched SaaS Core CMS. From seamless maintenance to enhanced composability, explore how this transformative CMS platform can redefine the way you manage and deliver content.

Discover the benefits of switching to a SaaS model with Optimizely’s newly launched SaaS Core CMS. From seamless maintenance to enhanced composability, explore how this transformative CMS platform can redefine the way you manage and deliver content. Whether you're considering going headless or looking for a robust yet easy-to-set-up CMS, delve into our insights from the latest Opticon reveal and see how SaaS Core stands apart from traditional PaaS solutions

8 E-Commerce Strategies for the 2023 Holiday Shopping Season

The 2023 holiday shopping season brings new challenges and opportunities for online retailers. Use these e-commerce strategies to drive e-commerce sales.

Opticon 2023: Diving Into The Future Of Digital

Opticon 2023, Optimizely's annual user conference, promises an awesome speaker lineup, big product announcements, and an even stronger focus on business impact and value. Here's a breakdown of the sessions we can't wait to join.

How-to: Content Modeling in Contentful

Poor content modeling can cause headaches for editors. Here are our tips and tricks for content modeling in Contentful — how to get started, what to avoid, and more.

How We Built Multiple SPAs with On-page Editing using Optimizely Headless

Optimizely provides the benefits of a traditional CMS & headless capabilities so you can push your Optimizely content out to multiple channels, including SPAs.

5 Best Practices for Digital Asset Management (DAM)

Digital Asset Management (DAM) solutions are critical to helping you efficiently produce and distribute the content needed for meaningful customer experiences.

What is PIM?

A PIM solution can help you build a strong foundation for your digital commerce strategy. Here's what it is and why you need it for e-commerce success.

Top 5 Use Cases for Product Information Management (PIM)

If you're building a business case for a product information management tool, here are the top PIM use cases to drive a maximum return on your investment.

Figma vs Sketch: Which Design Tool Reigns Supreme?

Figma and Sketch are design tools used to create digital interfaces and experiences. See how each tool ranks in areas of collaboration, price, & accessibility.

A Skills Matrix for Everyone: Bringing a Longstanding Internal Project to Life in the Nansen Product Lab

Nansen Product Lab Rotation Team Three created a working prototype of a Skills Matrix application to provide visual, actionable data & guidance to teams & managers.

Problem-Solving, 3-D Printing, and NFC Tags: Five Days of Rapid Innovation in the Nansen Product Lab

See how Nansen Product Lab Rotation Team Two 3-D printed a die-shaped cube that could sync with any app to improve efficiency, project management, and more.

Content Modeling Best Practices in Contentful

Content modeling is the most critical aspect of content management. Use these top 5 best practices to get more return on investment from your Contentful CMS.

From Idea to Working App in Five Days: the Nansen Product Lab’s First Rotation

In their design sprint, Nansen Product Lab Rotation Team One created a concept and prototype for a "lunch picker" application users wanted in their app store.

Why I’m Joining Nansen—and Where We’re Headed Next

Alex Martel, former Senior Account Executive at Optimizely, has joined Nansen, bringing robust knowledge of Optimizely to elevate the customer experience.

Doing More With Less: Innovation in a Recession

Need to do more with less? Here are three recession-proof strategies enterprises can use to efficiently pursue digital maturity and business transformation.

Contentstack vs. Drupal: What’s the Best CMS?

Contentstack and Drupal are two popular CMS platforms that position themselves similarly. Here's our objective comparison of architecture, services, and pricing.

Conversion Rate Optimization: it’s a team effort

Conversion Rate Optimization (CRO) encompasses the steps you take across strategy, design, development, and content to maximize conversions on your website.

The Undeniable Value of the Discovery Phase in a Digital Project

The Discovery phase of a digital project informs every action Nansen takes. Learn how our approach creates better solutions and lasting client relationships.

The DXP Difference: Examples of Websites Built with Optimizely

As a proud Optimizely partner, Nansen loves new digital experiences made possible by Optimizel'y game changing tools for orchestration, monetization, and experimentation.

Upgrading to Optimizely Content Cloud (CMS) 12 Offers Key First-Mover Advantages

With the latest version of its CMS tool, called Content Cloud 12, Optimizely is leaving behind the .NET Framework on which all of Episerver’s CMS releases were built before the two companies merged.

Opticon 2022 Recap: the Nansen Team Explores Boundless Digital Invention

With an impressive lineup of speakers, important product announcements and a heavy emphasis on business impact, Opticon 2022 left us feeling excited and optimistic.

Nansen Partners with Contentstack, Offers Clients Greater Flexibility Through Headless CMS

As fully certified Contentstack partners, Nansen guides clients to a greater understanding of the benefits of Contentstack’s enterprise-ready headless CMS.

Optimizely vs. Sitecore: What’s the Best DXP?

While Optimizely and Sitecore are both players in the DXP space, they are remarkably different platforms. Here's what you need to know to identify the right solution for you.

Optimizely vs. Google Optimize: What’s the Best CRO Tool?

Google Optimize is sunsetting soon. Optimizely is great replacement, outperforming Google Optimize in key areas including flexibility, reporting, and more.

Dispatches from NAPC 2022: The Present & Future of the Metaverse, by Shawn Coleman

Shawn Coleman brings together his interest in gaming, an emerging field of technology, and ideas about how to strategically apply it in his discussion of "The Metaverse".

The Nansen Awesome Premium Conference 2022: Innovation, Education, Inspiration

With the pandemic in the rear view, Nansen resumed hosting its Nansen Awesome Premium Conference in 2022. Here's what the team took away from this year's event.

The Nansen Awesome Premium Conference 2022: Innovation, Education, Inspiration

Nansen once again held its Awesome Premium Conference for employees in 2022. Here's a recap of what the team took away from the truly awesome event.

Introducing a New Business Division at Nansen: Nansen Product Lab

The Nansen Product Lab sits alongside our Agency Services to help power our efforts to deliver cutting-edge work into the future. Learn more about our six goals.

Introducing a New Business Division at Nansen: Fridtjof Labs

The Nansen Product Lab sits alongside our Agency Services to help power our efforts to deliver cutting-edge work into the future. Learn more about our six goals.

Design Sprint Process: How to Rapidly Drive Product Innovation

Design sprints can condense the tedious process of developing new products or features down to a few days. Read on for a 5-day process to help you get started.

Nansen Sr. UI/UX Designer Luis Hernández Talks User Journeys, Minority Report, and Motorcycle Upgrades

Luis Hernández brings the same style of creative energy to his work as a Nansen UI/UX designer as he does to the hands-on upgrades he’s making to his car and motorcycle at home.

7 B2B E-commerce News Sources We Love

There's a ton of information & advice for your B2B e-commerce efforts online. Here are our 7 favorite B2B e-commerce news sources to help you break through the noise.

Discover the “Hidden Gem” of Chicago, According to Nansen Project Coordinator Shawn Coleman

From music to the metaverse, Shawn Coleman brought to Nansen a wide range of interests and a passion for emerging tech trends when he joined us.

Google Core Web Vitals

Google Core Web Vitals and Google Search underwent major updates in summer 2021. Here, we explain the changes, how they impact you, and how to adapt you SEO practices.

Site Search Best Practices: 5 Ways to Test Your Functionality

Here are five best practices to improve website search functionality, including the features your search tool needs and simple ways to pressure test your current functionality.

How Nansen’s New Design Methodology Eliminates Silos and Improves Outcomes

This is why a widely used 5-step "human-centered' approach to website design didn't work for Nansen and the new website design methodology we're embracing for success.

The Best Optimizely Features, According to Team Nansen

Using Optimizely Digital Experience Platform, Nansen is able to design seamless, robust, and meaningful digital experiences that meet customer expectations.

Nansen Developer Alex Garza Navigated a Pandemic to Pursue His Professional Dreams

Alex loved his time as a Nansen intern so much that he pivoted his professional plans to learn back and front-end development and join the Nansen community in a full-time capacity.

Co-CEO and Co-Owner Joe Grause on Building the Right Partnerships, Finding the Right People, and the Future of Nansen

Nansen's Co-CEO & Co-Owner talks building the right partnerships, hiring the right people & the future of of the company. Find out where the digital agency is headed next.

Forrester Report: The Business Impact of Optimizely

The Forrester New Wave for Feature Management & Experimentation named Optimizely as a Leader. Learn more about Optimizely's CMS and Web Experimentation solutions.

What is an Experience Data Platform and how can it help you launch CX projects faster?

Nansen partners with Experience Data Platform Occtoo to build digital experiences faster. Here's how an EDP can help you create a highly competitive customer experience.

Nansen and Occtoo Partner Up to Help Clients Launch and Manage Compelling New Digital Experiences

With Occtoo Nansen rapidly combines and segments data from clients' CMS, Commerce, PIM and ERP platforms and accelerates building any frontend experience.

Meet Arnold Macauley, Partner and Co-Owner at Nansen and Self-Described “Petrol Head”

Macauley's vision for Nansen draws on what he sees as the company’s greatest strength: building true relationships with customers that help generate innovation and success.

Joe Geringer: One Nansen Developer’s Journey from CD-ROM Design to Frontend Specialist

Senior Front End Developer Joe Geringer started at Nansen in 2012 doing front-end development after his sister Mary, another Nansen employee, urged him to join the company.

Patrick Waks, Nansen’s First Employee, Talks Accessibility Trends, Fishing, and the Love of Craft

As our first employee in Sweden and one of the founding Chicago team members, Patrick knows the space, the company, and the work we do better than almost anyone.

How to Craft a Customer Experience Strategy

Here are the process and set of tools Nansen uses to uncover, define, and execute a customer experience strategy that delivers measurable business impact.

How to Run an ECommerce Conversion Rate Optimization Audit

The conversion of visitors to leads and leads to customers highlights website performance. Here's how to maximize the success of your conversion rate optimization.

How to Get Budget Approval for (the right) Product Information Management Software in 2021

Make sure your procurement team has all the information they need to make a fast and confident purchase decision regarding your product information management (PIM) solution.

Rendering Gatsby Images from Contentful Rich Text

Gatsby Image Plugin is great at rendering images — unless they are in Rich Text. Here's how to fix it.

How to Increase Average Order Value (AOV): The Behavior-Based AI Approach

Sometimes marketers focus much of their energy on increasing traffic to a website when it would more impactful – and profitable – to increase their AOV.

What Is the Difference Between DAM and PIM?

DAM and PIM systems both help businesses organize, manage, and distribute information and content, ensuring consistency wherever that content might appear.

Content Modeling Custom CTAs for Contentful Web Pages

You run across a CTA any time you see a button that has "Buy" or "Read More" on it. Here's the cleanest way to add a CTA with content modeling in Contentful.

Optimizely Shares 2021 Roadmap for B2B Commerce Products

Optimizely recently outlined its B2B commerce product roadmap for the remainder of 2021 and beyond in an information-rich webinar for customers and partners.

Organize Your GraphQL Calls with Fragments

Cleaning up your GraphQL calls with fragmnents makes for a cleaner, more reuasable code base. Here's how to do it step-by-step.

From Figma to Sketch and Beyond: Learnings From a Year of Remote Design Projects

While most designers leverage Photoshop & Illustrator, web and cloud-based software like Figma & Sketch make it easier for remote teams to collaborate on design projects.

Digital Experience Platforms (DXP): How to Drive Innovation in CX

Delivering meaningful and seamless customer experiences is critical to your success—find out how Digital Experience Platforms (DXP) can help power your online CX.

Creating a bundler

Follow Patrick Waks as he recreates a basic bundler found on github. See step-by-step how Webpack and Parcel decodes your javascript imports and exports.

“Platform Thinking” Helps Insurance Company Deliver Its First Customer-Facing App

This insurance company stayed ahead of its competitors by creating an easy-to-use Optimizely app that allowed customers to design and purchase policies themselves.

What Can a Digital Experience Platform (DXP) Do For Your Business? Digital Experience Platforms (DXP): How to Drive Innovation in CX

Business leaders are turning to Digital Experience Platforms (DXP) to deliver more meaningful and seamless customer experiences.

Font Awesome Icon Picker for Episerver

Patrick Waks shared learnings and tips about building Font Awesome Icon Picker for Episerver. Read the blog.

What is Headless CMS? Benefits of Accessing Content Anywhere

Headless content management systems (CMS) allow digital content to be accessed and edited from anywhere without being tied to a website.

Episerver Just Rebranded as Optimizely

Following Episerver's acquisition of Optimizely, Episerver announced it is rebranding under the Optimizely name. So what does that mean for prospects and customers?

10 E-commerce Conversion Optimization Tactics

To help you convert your online shoppers from visitors to customers, we’ve rounded up some of our favorite e-commerce conversion optimization tactics from around the internet.

4 Product Information Management Trends That Will Define the 2020s

Based on the shifts in consumer preferences and behaviors we’ve seen this year, here are the top 4 PIM trends we believe will define the next decade.

Top 4 Considerations for Selecting a Product Information Management Software

Use these four critical considerations for selecting a product information management (PIM) software to ensure you can meet your current and future business objectives.

How to Craft a Customer Experience Strategy

A strong customer experience strategy is critical to digital success. Use these 6 steps to formulate an experience strategy that works for your unique business.

Remote Development on Raspberry Pi with Visual Studio Code

Patrick Wak shares his learnings and tips about remote development with Visual Studio code using Raspberry Pi.

8 B2B E-commerce Website Best Practices

Today's B2B companies must elevate their digital presence to deliver robust, meaningful customer experiences. These 8 e-commerce website best practices can help.

7 Ways to Personalize Your B2B E-commerce Strategy

For B2B companies, delivering a personalized e-commerce experience for customers is key to differentiation in an increasingly competitive digital landscape.

5 B2B E-commerce Statistics to Help You Make Better Decisions

Amid rapid change in the B2B market, statistics can help you understand where tech and marketing are headed and guide decisions about your e-commerce strategy.

Dynamic Content Types with Gatsby & Contentful

Tha flexibility Contentful offers allows you to quickly develop and easily scale for any Gatsby implementation. This is how we leverage Gatsby and Contentful to use dynamic content types.

5 Overlooked B2B E-commerce Marketing Strategies

Struggling to keep up? B2B marketers can use these five often overlooked e-commerce marketing strategies to keep pace with fast-changing buyer expectations and behaviors.

Image Gallery Powered By Contentful

Contentful has a lot of great features but how the Headless CMS manages images is one of the coolest. Here's why we love the Image Gallery powered by Contentful.

3 Key Themes Shaping Buyer Behavior in 2020

Economic and public health crises understandably change buyer behavior and outlook. Here are three themes shaping buyer behavior and what they mean for business.

How to Build a B2B E-commerce Technology Stack: 13 Apps You Need

If you're transacting online, you need the right B2B e-commerce applications in your tech stack to offer a standout customer experience and drive conversions. These applications can help.

The New Episerver Intelligence Cloud Automates Personalized Digital Experiences At Scale

Episerver Intelligence Cloud empowers retailers with new opportunities to engage their target audiences with more purposeful and personalized experiences.

Prepare to Implement Digital Asset Management (DAM): 5 Key Steps

Today's consumers expect robust, meaningful experiences on every platform. Use these best practices for digital asset management to deliver.

Nansen Wins Episerver's 2020 Partner Pitch Contest

Find out why Nansen won the content Episerver launched as a fun way to engage with its partner network and hear the most creative ways to pitch the Episerver DXP.

Top 3 Reasons to Take a Pragmatic Approach to Digital Transformation

Whether you’re just beginning your digital transformation or plotting your next move, here are three reasons digital pragmatism is key to a successful digital transformation.

Product Information Management Implementation: 5 Best Practices

When best practices are followed, PIM makes elevating customer experiences simple, from messaging consistency across channels to faster time to market. Here's how.

4 Tips to Motivate Your Team in a Post-Pandemic World

Use these foolproof tips to keep your employees focused and motivated whether you're dealing with a lack of resources, reduced budgets, or widespread teams.

Episerver vs. Sitecore: 8 Reasons to Select Episerver for Your Digital Transformation

On the surface, both appear to be solid options for your digital transformation. But on deeper look, Episerver offers many critical advantages over Sitecore.

Episerver’s Recent Acquisitions of Idio and Insite Deliver Big Things for Your Digital Experience

Learn how Episerver’s recent acquisitions of Idio and Insight help customers enhance the digital experience and close the value gap for B2B and B2C visitors.

E-commerce SEO Checklist

Even the most seamless shopping experience needs shoppers. Ensure the search engine optimization (SEO) of your digital marketplace with this checklist.

3 steps to building an engaging customer experience

Looking to create a more engaging customer experience across your digital channels? Here are three steps to help you get started with personalization now.

4 Tips for Working Toward Work-Life Balance in 2020

An uncertain economy means more people struggling to do more with less at work. Here are our top tips to avoid burnout and achieve better work-life balance.

Magento 1 Reaching End of Life This Month; Here’s Why You Should Consider a Replatform on Episerver

If you’re considering moving away from Magento, Episerver is a great option. Here are the reasons we believe Episerver’s digital commerce platform can help you meet your business objectives faster.

3 steps to prioritize your personalization targets

You know you need to provide a more personalized digital experience. You've segmented your users. Now what? Prioritize personalization targets for the highest ROI.

5 Customer Experience Metrics Every Business Should Be Tracking

CX metrics are web metrics contextualized around the customer, their satisfaction, and how successfully they accomplish what they came to do on a website or app.

How to start personalizing your digital experience in 3 easy steps

Need to personalize your digital experience? Start with segmentation. Dive in to our blog to learn how to create and serve data-driven customer personas.

Digital Experience Transformation: The 11 Most Critical Third-Party Integrations for Your E-Commerce Website in 2020

These are the top capabilities we recommend integrating with your new or existing e-commerce platform to optimize your e-commerce website and stay competitive.

Nansen Aids Episerver in Delivering Rapid Solutions for Frontline Industries

Amid COVID-19, Nansen teamed up with Episerver and Microsoft to rapidly deliver a Digital Experience Platform for healthcare, education, and non-profit groups.

People Over Profit: A Lesson in Leadership

Looking to improve brand loyalty? 90% of consumers want to purchase from brands who prioritize their people over profits in times of crisis (e.g. a recession or pandemic).

Nansen Internship

My experience as an intern at Nansen was one marked with considerable growth, learning, and a lot of fun along the way. Here's why I loved interning at Nansen in Chicago.

Machine Learning with Episerver: Ascend 2019

What is machine learning? Why should you care? And what's next? — See David Boland's presentation from Episerver Ascend 2019.

3 steps to create an engaging 1st-time visitor experience with Episerver Blocks

This is the 2nd article in a series of articles on creating an engaging customer experience utilizing Episerver blocks.

Build a simple PWA with Episerver: Ascend 2019

In our lab at Episerver Ascend 2019, we explored the benefits of Progressive Web Apps (PWA) and walked through how to integrate them into your website.

The Evolution of the Hero: why we are all geniuses, collectively

Heroes are appealing in Marvel comics, but when it comes to agile environments, the “hero ideal” is dangerous. Here's how to protect a culture of "collective genius."