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Case Study

How NatHab Scaled 5 Teams and Modernized 4,000+ Pages with a Headless Architecture

Natural Habitat Adventures partnered with Nansen to modernize its digital foundation and migrate more than 4,000 pages from a legacy CMS to a scalable headless architecture. By consolidating 150+ templates into a governed component system and implementing Contentful, Astro, and Vercel, the organization improved operational efficiency, accelerated execution, and enabled five teams to work in parallel without technical friction.

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Key Results and Business Outcomes

4
K

pages migrated programmatically

5

teams enabled to work in parallel

150
+
150

templates consolidated

The Challenge

Natural Habitat Adventures needed to modernize a decade-old CMS that had become difficult to scale and maintain. More than 6,500 pages and 150 fragmented templates created operational bottlenecks, slowed marketing execution, and limited flexibility for experimentation and growth.

The Process

The Solution

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In the client's own words

The Result

The new platform improved operational efficiency, scalability, and long-term flexibility across the organization. Five teams can now work in parallel without technical conflict, marketers can launch and update pages without developer reliance, and the architecture supports future personalization, testing, and multi-channel content delivery.

Capabilities

Our Contribution

Technology

Our Contribution

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