Nansen approached the holy grail of retail - combining insight and attribution of shopper behavior and action across all touchpoints - to take home the top prize. Using a combination of Optimizely tools, beacon technology, and creativity, the Nansen team was able to offer Nansen Shoes customers a personalized, relevant, and differentiating experience while providing a single view of all customer interactions and generating valuable insights for the business.

“Our partners truly represent the best and brightest in the field of digital content, commerce, and marketing. The digital agencies and systems integrators we and Ascend attendees recognized with Partner Innovation Spotlight wins have succeeded in the spirit of creativity and innovation that drives forward Optimizely’s vision and promise to its customer base,” remarks Ed Kennedy, Senior Director of Commerce at Optimizely.