INSIGHT
A content model documents the various content on your website, breaking content types out into components, providing detailed descriptions, and illustrating how they relate to one another.
Good content modeling aligns stakeholders toward creating more purposeful, user-centric digital experiences. Use these tips to lay the foundation of your content structure.
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Optimizely Graph is here, and it's set to revolutionize the way we query our content. With its cutting-edge features, Graph opens up a world of possibilities for how your organization manages its content.
Optimizely Graph is here, and it's set to revolutionize the way we query our content. With its cutting-edge features, Graph opens up a world of possibilities for how your organization manages its content.
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Discover the benefits of switching to a SaaS model with Optimizely’s newly launched SaaS Core CMS. From seamless maintenance to enhanced composability, explore how this transformative CMS platform can redefine the way you manage and deliver content.
Discover the benefits of switching to a SaaS model with Optimizely’s newly launched SaaS Core CMS. From seamless maintenance to enhanced composability, explore how this transformative CMS platform can redefine the way you manage and deliver content. Whether you're considering going headless or looking for a robust yet easy-to-set-up CMS, delve into our insights from the latest Opticon reveal and see how SaaS Core stands apart from traditional PaaS solutions
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The 2023 holiday shopping season brings new challenges and opportunities for online retailers. Use these e-commerce strategies to drive e-commerce sales.
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Opticon 2023, Optimizely's annual user conference, promises an awesome speaker lineup, big product announcements, and an even stronger focus on business impact and value. Here's a breakdown of the sessions we can't wait to join.
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Poor content modeling can cause headaches for editors. Here are our tips and tricks for content modeling in Contentful — how to get started, what to avoid, and more.
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Optimizely provides the benefits of a traditional CMS & headless capabilities so you can push your Optimizely content out to multiple channels, including SPAs.
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Digital Asset Management (DAM) solutions are critical to helping you efficiently produce and distribute the content needed for meaningful customer experiences.
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A PIM solution can help you build a strong foundation for your digital commerce strategy. Here's what it is and why you need it for e-commerce success.
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If you're building a business case for a product information management tool, here are the top PIM use cases to drive a maximum return on your investment.
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Figma and Sketch are design tools used to create digital interfaces and experiences. See how each tool ranks in areas of collaboration, price, & accessibility.
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Nansen Product Lab Rotation Team Three created a working prototype of a Skills Matrix application to provide visual, actionable data & guidance to teams & managers.
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See how Nansen Product Lab Rotation Team Two 3-D printed a die-shaped cube that could sync with any app to improve efficiency, project management, and more.
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Content modeling is the most critical aspect of content management. Use these top 5 best practices to get more return on investment from your Contentful CMS.
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In their design sprint, Nansen Product Lab Rotation Team One created a concept and prototype for a "lunch picker" application users wanted in their app store.
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Alex Martel, former Senior Account Executive at Optimizely, has joined Nansen, bringing robust knowledge of Optimizely to elevate the customer experience.
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Need to do more with less? Here are three recession-proof strategies enterprises can use to efficiently pursue digital maturity and business transformation.
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Contentstack and Drupal are two popular CMS platforms that position themselves similarly. Here's our objective comparison of architecture, services, and pricing.
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Conversion Rate Optimization (CRO) encompasses the steps you take across strategy, design, development, and content to maximize conversions on your website.
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The Discovery phase of a digital project informs every action Nansen takes. Learn how our approach creates better solutions and lasting client relationships.
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As a proud Optimizely partner, Nansen loves new digital experiences made possible by Optimizel'y game changing tools for orchestration, monetization, and experimentation.
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With the latest version of its CMS tool, called Content Cloud 12, Optimizely is leaving behind the .NET Framework on which all of Episerver’s CMS releases were built before the two companies merged.
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With an impressive lineup of speakers, important product announcements and a heavy emphasis on business impact, Opticon 2022 left us feeling excited and optimistic.
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As fully certified Contentstack partners, Nansen guides clients to a greater understanding of the benefits of Contentstack’s enterprise-ready headless CMS.
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While Optimizely and Sitecore are both players in the DXP space, they are remarkably different platforms. Here's what you need to know to identify the right solution for you.
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Google Optimize is sunsetting soon. Optimizely is great replacement, outperforming Google Optimize in key areas including flexibility, reporting, and more.
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Shawn Coleman brings together his interest in gaming, an emerging field of technology, and ideas about how to strategically apply it in his discussion of "The Metaverse".
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With the pandemic in the rear view, Nansen resumed hosting its Nansen Awesome Premium Conference in 2022. Here's what the team took away from this year's event.
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Nansen once again held its Awesome Premium Conference for employees in 2022. Here's a recap of what the team took away from the truly awesome event.
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The Nansen Product Lab sits alongside our Agency Services to help power our efforts to deliver cutting-edge work into the future. Learn more about our six goals.
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The Nansen Product Lab sits alongside our Agency Services to help power our efforts to deliver cutting-edge work into the future. Learn more about our six goals.
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Design sprints can condense the tedious process of developing new products or features down to a few days. Read on for a 5-day process to help you get started.
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Luis Hernández brings the same style of creative energy to his work as a Nansen UI/UX designer as he does to the hands-on upgrades he’s making to his car and motorcycle at home.
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There's a ton of information & advice for your B2B e-commerce efforts online. Here are our 7 favorite B2B e-commerce news sources to help you break through the noise.
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From music to the metaverse, Shawn Coleman brought to Nansen a wide range of interests and a passion for emerging tech trends when he joined us.
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Google Core Web Vitals and Google Search underwent major updates in summer 2021. Here, we explain the changes, how they impact you, and how to adapt you SEO practices.
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Here are five best practices to improve website search functionality, including the features your search tool needs and simple ways to pressure test your current functionality.
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This is why a widely used 5-step "human-centered' approach to website design didn't work for Nansen and the new website design methodology we're embracing for success.
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Using Optimizely Digital Experience Platform, Nansen is able to design seamless, robust, and meaningful digital experiences that meet customer expectations.
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Alex loved his time as a Nansen intern so much that he pivoted his professional plans to learn back and front-end development and join the Nansen community in a full-time capacity.
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Nansen's Co-CEO & Co-Owner talks building the right partnerships, hiring the right people & the future of of the company. Find out where the digital agency is headed next.
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The Forrester New Wave for Feature Management & Experimentation named Optimizely as a Leader. Learn more about Optimizely's CMS and Web Experimentation solutions.
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Nansen partners with Experience Data Platform Occtoo to build digital experiences faster. Here's how an EDP can help you create a highly competitive customer experience.
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With Occtoo Nansen rapidly combines and segments data from clients' CMS, Commerce, PIM and ERP platforms and accelerates building any frontend experience.
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Macauley's vision for Nansen draws on what he sees as the company’s greatest strength: building true relationships with customers that help generate innovation and success.
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Senior Front End Developer Joe Geringer started at Nansen in 2012 doing front-end development after his sister Mary, another Nansen employee, urged him to join the company.
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As our first employee in Sweden and one of the founding Chicago team members, Patrick knows the space, the company, and the work we do better than almost anyone.
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Here are the process and set of tools Nansen uses to uncover, define, and execute a customer experience strategy that delivers measurable business impact.
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The conversion of visitors to leads and leads to customers highlights website performance. Here's how to maximize the success of your conversion rate optimization.
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Make sure your procurement team has all the information they need to make a fast and confident purchase decision regarding your product information management (PIM) solution.
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Gatsby Image Plugin is great at rendering images — unless they are in Rich Text. Here's how to fix it.
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Sometimes marketers focus much of their energy on increasing traffic to a website when it would more impactful – and profitable – to increase their AOV.
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DAM and PIM systems both help businesses organize, manage, and distribute information and content, ensuring consistency wherever that content might appear.
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You run across a CTA any time you see a button that has "Buy" or "Read More" on it. Here's the cleanest way to add a CTA with content modeling in Contentful.
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Optimizely recently outlined its B2B commerce product roadmap for the remainder of 2021 and beyond in an information-rich webinar for customers and partners.
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Cleaning up your GraphQL calls with fragmnents makes for a cleaner, more reuasable code base. Here's how to do it step-by-step.
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While most designers leverage Photoshop & Illustrator, web and cloud-based software like Figma & Sketch make it easier for remote teams to collaborate on design projects.
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Delivering meaningful and seamless customer experiences is critical to your success—find out how Digital Experience Platforms (DXP) can help power your online CX.
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Follow Patrick Waks as he recreates a basic bundler found on github. See step-by-step how Webpack and Parcel decodes your javascript imports and exports.
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This insurance company stayed ahead of its competitors by creating an easy-to-use Optimizely app that allowed customers to design and purchase policies themselves.
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Business leaders are turning to Digital Experience Platforms (DXP) to deliver more meaningful and seamless customer experiences.
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Patrick Waks shared learnings and tips about building Font Awesome Icon Picker for Episerver. Read the blog.
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Headless content management systems (CMS) allow digital content to be accessed and edited from anywhere without being tied to a website.
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Following Episerver's acquisition of Optimizely, Episerver announced it is rebranding under the Optimizely name. So what does that mean for prospects and customers?
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To help you convert your online shoppers from visitors to customers, we’ve rounded up some of our favorite e-commerce conversion optimization tactics from around the internet.
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Based on the shifts in consumer preferences and behaviors we’ve seen this year, here are the top 4 PIM trends we believe will define the next decade.
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Use these four critical considerations for selecting a product information management (PIM) software to ensure you can meet your current and future business objectives.
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A strong customer experience strategy is critical to digital success. Use these 6 steps to formulate an experience strategy that works for your unique business.
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Patrick Wak shares his learnings and tips about remote development with Visual Studio code using Raspberry Pi.
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Today's B2B companies must elevate their digital presence to deliver robust, meaningful customer experiences. These 8 e-commerce website best practices can help.
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For B2B companies, delivering a personalized e-commerce experience for customers is key to differentiation in an increasingly competitive digital landscape.
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Amid rapid change in the B2B market, statistics can help you understand where tech and marketing are headed and guide decisions about your e-commerce strategy.
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Tha flexibility Contentful offers allows you to quickly develop and easily scale for any Gatsby implementation. This is how we leverage Gatsby and Contentful to use dynamic content types.
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Struggling to keep up? B2B marketers can use these five often overlooked e-commerce marketing strategies to keep pace with fast-changing buyer expectations and behaviors.
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Contentful has a lot of great features but how the Headless CMS manages images is one of the coolest. Here's why we love the Image Gallery powered by Contentful.
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Economic and public health crises understandably change buyer behavior and outlook. Here are three themes shaping buyer behavior and what they mean for business.
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If you're transacting online, you need the right B2B e-commerce applications in your tech stack to offer a standout customer experience and drive conversions. These applications can help.
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Episerver Intelligence Cloud empowers retailers with new opportunities to engage their target audiences with more purposeful and personalized experiences.
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Today's consumers expect robust, meaningful experiences on every platform. Use these best practices for digital asset management to deliver.
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Find out why Nansen won the content Episerver launched as a fun way to engage with its partner network and hear the most creative ways to pitch the Episerver DXP.
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Whether you’re just beginning your digital transformation or plotting your next move, here are three reasons digital pragmatism is key to a successful digital transformation.
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When best practices are followed, PIM makes elevating customer experiences simple, from messaging consistency across channels to faster time to market. Here's how.
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Use these foolproof tips to keep your employees focused and motivated whether you're dealing with a lack of resources, reduced budgets, or widespread teams.
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On the surface, both appear to be solid options for your digital transformation. But on deeper look, Episerver offers many critical advantages over Sitecore.
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Learn how Episerver’s recent acquisitions of Idio and Insight help customers enhance the digital experience and close the value gap for B2B and B2C visitors.
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Even the most seamless shopping experience needs shoppers. Ensure the search engine optimization (SEO) of your digital marketplace with this checklist.
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Looking to create a more engaging customer experience across your digital channels? Here are three steps to help you get started with personalization now.
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An uncertain economy means more people struggling to do more with less at work. Here are our top tips to avoid burnout and achieve better work-life balance.
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If you’re considering moving away from Magento, Episerver is a great option. Here are the reasons we believe Episerver’s digital commerce platform can help you meet your business objectives faster.
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You know you need to provide a more personalized digital experience. You've segmented your users. Now what? Prioritize personalization targets for the highest ROI.
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CX metrics are web metrics contextualized around the customer, their satisfaction, and how successfully they accomplish what they came to do on a website or app.
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Need to personalize your digital experience? Start with segmentation. Dive in to our blog to learn how to create and serve data-driven customer personas.
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These are the top capabilities we recommend integrating with your new or existing e-commerce platform to optimize your e-commerce website and stay competitive.
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Amid COVID-19, Nansen teamed up with Episerver and Microsoft to rapidly deliver a Digital Experience Platform for healthcare, education, and non-profit groups.
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Looking to improve brand loyalty? 90% of consumers want to purchase from brands who prioritize their people over profits in times of crisis (e.g. a recession or pandemic).
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My experience as an intern at Nansen was one marked with considerable growth, learning, and a lot of fun along the way. Here's why I loved interning at Nansen in Chicago.
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What is machine learning? Why should you care? And what's next? — See David Boland's presentation from Episerver Ascend 2019.
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This is the 2nd article in a series of articles on creating an engaging customer experience utilizing Episerver blocks.
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In our lab at Episerver Ascend 2019, we explored the benefits of Progressive Web Apps (PWA) and walked through how to integrate them into your website.
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Heroes are appealing in Marvel comics, but when it comes to agile environments, the “hero ideal” is dangerous. Here's how to protect a culture of "collective genius."
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Unlock the Power of Content: A Comprehensive Guide to Effective Content Modeling - Dive into the world of content modeling and discover how to create impactful content that resonates with customers.
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