Our Work

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  • Industry
    Oil & Gas
  • Location
    Calgary, Alberta
  • Employees
    7,000+ employees
  • Site
    www.tcenergy.com

The Challenge

TC Energy is a Canada-based oil and gas company with more than 7,000 employees that helps provide power to people in Canada, the United States, and Mexico. 

When TC Energy business leaders contacted Nansen in 2018, they were working to elevate the brand’s digital presence with Optimizely while also preparing for a major rebranding effort. Working with an Optimizely partner agency like Nansen would be integral to helping them achieve both goals.

TC Energy had already implemented Optimizely CMS before Nansen came on board. However, the content and website management improvements they had expected from Optimizely had never materialized, and both the marketing team and website developers were struggling. Having invested heavily in the new CMS and other tools, TC Energy was frustrated and looking for answers.

Over time, it became clear that a poor implementation was the culprit. TC Energy needed to clean up its content model before continuing its digital transformation or preparing for the rebrand ahead.

The Solution

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The Results

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  • Our Offices

  • Chicago
  • 300 W Hubbard St
  • Suite 301
  • Chicago, IL. 60654
  • Map pin iconMap
  •  
  • London
  • The Brew, Eagle House
  • 163 City Road
  • NC1V 1NR
  • Map pin iconMap

The Results

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.